Seafresh Packaging Design
Design, photography art direction and artwork production for a range of seafood ready meals for Cavanagh & Grey’s Seafresh brand.
The range was developed specifically for retail in Waitrose stores, as such the packaging design brief was to reflect, and have empathy with the high design values at the core of the Waitrose brand.
We think we achieved the briefs objectives very nicely with a well considered combination of evocative product photography, supporting scene setters, treated in black and white, that capture the essence of the inspiration behind each meal and a colour coding palette that represents the very different products in the range.
It all just works, just like fish and chips with salt and vinegar eaten out of newspaper.